How do you pronounce "agentive"? "Agentive" is a once-languishing adjective that is built on the word "agent," so I pronounce it emphasizing the first syllable, "A-jen-tiv." I like that this pronunciation points back to its root, which helps people suss out its meaning when they're hearing it for the first time. I've heard people stress the second syllable, as "uh-JEN-tiv," which rolls off the tongue just fine, but doesn't do much to help people's understanding. Did you invent this kind of technology?

Agentive systems employ artificial intelligence to help people accomplish difficult tasks in radical and amazing new ways. This emergent technology can help us unlock the true potential of user-centered design--but will confront designers, technologists, businesses, and governments with new tools and challenging scenarios. Designing Agentive Technology will show you how to prepare for and unlock agentive technology's limitless potential.